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Trump Media’s SEC-Approved Bitcoin Treasury Strategy Signals Major Crypto Adoption

Trump Media’s SEC-Approved Bitcoin Treasury Strategy Signals Major Crypto Adoption

Published:
2025-07-12 04:52:21
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In a landmark move, Trump Media and Technology Group (TMTG) has secured approval from the Securities and Exchange Commission (SEC) to integrate Bitcoin into its treasury management. This strategic decision, supported by a $2.3 billion fundraising effort from nearly fifty investors, positions TMTG alongside industry leaders like MicroStrategy in embracing cryptocurrency on corporate balance sheets. With $759 million already allocated, this development underscores a growing trend of institutional adoption of Bitcoin, potentially signaling a bullish future for digital assets in the financial sector. The approval not only highlights the increasing legitimacy of cryptocurrencies but also sets a precedent for other corporations to follow suit, further solidifying Bitcoin's role in modern treasury strategies.

Trump Media Secures SEC Approval for Bitcoin Treasury Strategy

Trump Media and Technology Group (TMTG) has received formal approval from the Securities and Exchange Commission (SEC) to integrate Bitcoin into its treasury management. The move, backed by a $2.3 billion fundraising effort from nearly fifty investors, marks a strategic pivot toward cryptocurrency adoption.

The decision positions TMTG alongside firms like MicroStrategy in allocating BTC to corporate balance sheets. With $759 million in existing cash and short-term investments, the company's crypto allocation signals both financial and political intent, diverging from traditional regulatory caution.

Bitcoin Price Volatility Amid Institutional ETF Inflows

Bitcoin's price swings between $105K and $103K as institutional activity intensifies. BlackRock's $239 million BTC acquisition on June 13, 2025, propelled the cryptocurrency to $105,062, with trading volume surging 34% in 24 hours. The iShares bitcoin Trust (IBIT) recorded a 5.7% volume increase, accumulating over 666,000 BTC.

U.S. Bitcoin spot ETFs saw $970 million in weekly net inflows, with IBIT dominating at $900 million. The ETF's 2,681 BTC single-day addition underscores institutional momentum despite market volatility. Liquidation activity and consolidation persist as traders weigh bullish ETF signals against macroeconomic headwinds.

Bitcoin ETFs Defy Geopolitical Turmoil with Fifth Straight Day of Inflows

Bitcoin's resilience shines as institutional investors pour $1.3 billion into spot ETFs despite Middle East tensions. The cryptocurrency held steady NEAR $105,000 after a brief 3% dip following Israel-Iran hostilities, signaling a potential paradigm shift in risk asset classification.

Market behavior contradicts traditional risk-off patterns, with capital flowing toward Bitcoin rather than away. This sustained demand suggests growing recognition of BTC as a non-correlated asset class during times of geopolitical stress.

The inflows occurred across multiple trading platforms, though specific exchange data remains undisclosed. Bitcoin's performance contrasts sharply with fiat currencies showing weakness amid global instability.

Bitcoin Price Prediction: Bullish and Bearish Scenarios Explained

Bitcoin's price action remains subdued over the weekend, trapped in a narrow trading range with neither bulls nor bears gaining decisive control. The cryptocurrency continues its correction phase following May's peak, with analysts monitoring key support levels between $99,200 and $92,800.

A breakdown below $81,340 could signal the end of the current bull cycle, while holding above this zone maintains the potential for upward momentum. Technical patterns remain inconclusive, with the possibility of triangle formation still speculative in these early stages.

The long-term outlook suggests potential targets of $130,000 upon completion of the current correction, with extended bullish scenarios projecting rallies toward $190,000 under favorable market conditions. Short-term price action shows minor support holding, though the broader market appears to be waiting for clearer directional signals.

BlackRock's IBIT Bitcoin ETF Sees Record $1.1B Inflows as Institutional Adoption Accelerates

BlackRock's iShares Bitcoin Trust (IBIT) has reclaimed its momentum with $1.1 billion in net inflows last week, pushing its assets under management past $70 billion. The ETF achieved this milestone in just 341 days—a record pace in the ETF industry's three-decade history.

Institutional investors and financial advisors are driving the surge. "These are bigger fish that don't bite quickly," noted Bloomberg's Eric Balchunas, highlighting the unusual speed of adoption among traditionally cautious institutions. The trend signals growing mainstream acceptance of crypto as a portfolio asset.

Bitcoin's Summer Lull Presents 'Inexpensive' Trading Opportunity Amid Volatility Decline

Bitcoin's price action has entered a summer lull, with volatility metrics declining even as the cryptocurrency trades near all-time highs above $100,000. The calm contrasts sharply with traditional markets facing macro and geopolitical turbulence.

NYDIG Research notes this volatility contraction is particularly notable at elevated price levels. "With the market now entering the typically quieter summer months, this downtrend may well persist in the near term," their analysts observed.

The stability paradoxically validates Bitcoin's store-of-value narrative while frustrating short-term traders. Breakout opportunities have diminished despite the asset making fresh highs, creating what some desks view as an inexpensive entry point for longer-term positions.

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